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WHO WE ARE

We built the firm we'd want in the room.

Foundree42 is a senior-led Salesforce and AI practice. Decades in the platform, the people who'll be on your work, and a straightforward reason for starting it.

WHO WE ARE

What Foundree42 means.

THE NAME

Foundree42 is built from two ideas that happen to say the same thing.

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Foundree is a foundry. A foundry is where raw material gets forged into something worth keeping. Not assembled, not pulled off a shelf, forged: heat, pressure, and skilled hands applied to something formless until it holds a shape. That's deliberate. The things worth having are hard to make, and a foundry is the honest word for the work. From raw to remarkable.

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42, for anyone who knows the reference, is the answer to the ultimate question of life, the universe, and everything. But the joke in Hitchhiker's Guide runs deeper than the number. A machine spends an age computing, returns 42, and then everyone realizes they never knew the question. The whole story that follows is the search for the right question, because the answer was useless without it. That is the truest thing about consulting we know. An answer handed over without the right question behind it is just 42: technically correct, practically worthless. So the number is a discipline, not a punchline. Get the question right first. Then forge the answer.

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Put them together and Foundree42 is a foundry for the answer. We don't hand you 42 and walk away. We do the harder work on both ends: find the real question (clarity before code), then forge an answer solid enough to keep (raw to remarkable). You bring the hard, unformed problem. You leave with something solid.

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That is also why the firm is built the way it is. Senior hands at the furnace, not a bench of juniors learning on your material. Fees tied to outcomes, because a foundry is judged by what comes out of it, not by how busy the floor looked. And the orchestration work itself is foundry work: taking the legacy systems you can't replace and the modern experience you need, and forging the durable layer between them.

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Raw problem in. Answer out. That is how we do it.

OUR PURPOSE

We built Foundree42 to challenge convention.

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Execution is the new strategy

A strategy only counts once it runs. Ours is measurable, practical, and built to last.

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AI is the new leverage

We point AI at the right use cases, tie each one to a revenue number, and govern it from day one. Precision first, then scale.​

2

Less talk. More traction.

We move beyond slide decks and status calls to deliver value early and often.

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3

Embed excellence

We leave teams stronger than we found them, with clarity, momentum, and capability that endures.

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We move fast and think hard. The senior people you meet can step in at any stage, sharpen the plan, and build it.​

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We're who you call when the stakes are high and you need someone to tell you the truth, then do the work.

OUR STORY

For more than twenty years, we worked inside big firms and system integrators. We built teams and delivered for some of the biggest names in telecom, financial services, healthcare, and retail. On paper it all worked. Programs shipped, budgets held. We felt something was off, and it took a while to figure out what.

 

The bigger the machine got, the more everyone got confused about whether they were busy or spinning in circles. Clients were paying for a huge team and a lot of activity. What they wanted was a partner who would tell them the truth and deliver results.

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So in December 2025, we left and started Foundree42, the firm we always wished we could've handed a client. Senior people only. Fees tied to what we deliver. We figure out the answer before anyone writes a line of code.​

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What we do now: we help regulated, consumer-scale companies run a modern customer experience on Salesforce and the old systems they can't just rip out, and get into AI without betting the business on it.

 

More and more, that means building for the agentic enterprise, headless, composable setups where AI agents work off live data through open standards like MCP. It's the shift behind AIforce and Claudeforce, the Salesforce and Anthropic partnership that runs Salesforce right inside Claude. We build the architecture, the experience, and the plan that get a company there, and we turn the value trapped in their data into something they can use and scale. The job is easy to say and hard to do.

 

Take a raw, unformed problem and forge it into something solid enough to keep. Raw to remarkable.

Eric Pasia

CO-FOUNDER, CEO

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26 years in CX and CRM consulting, 12 focused on Salesforce. Former Senior Director at 
Slalom and Managing Director at a large global consulting firm, with earlier strategy and technology 
delivery exec roles at Accenture, EY, and NTT DATA. Leads solution strategy, customer 
experience, and delivery.

Shawn Rogers

CO-FOUNDER, CTO/LEAD ARCHITECT

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20+ years of Salesforce architecture and delivery. Owns the technical vision, solution 
architecture, industry solutions, and engineering standards across every engagement, 
keeping builds senior-led and architected to evolve.

Want to talk to the people who do the work?

That's who you get on the call. No handoff, no inflated team.

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