INDEPENDENT SALESFORCE & AI ADVISORY
Leadership wants AI. Your systems aren't built for it. Yet.
You run a regulated business at scale, on legacy systems you can't rip out, and a Salesforce org that's grown tangled underneath you. The value you need is trapped in there, but you haven't seen it yet. We launch the AI your leadership wants and fix what's blocking it at the same time, so you move fast without betting the audit.
Senior operators only. No license to sell, no build to defend.
New firm. Not new to this. · 200+ implementations · Led by 26 years of platform delivery.

FEATURED & LATEST
YOU'RE PROBABLY HERE BECAUSE...
The org is a mess, and the people who made it are gone.
No documentation. No sign-off. No one left can explain what's really in there. Every other firm took one look and passed. You need someone who'll get in and untangle the mess.
You're spending a fortune on Salesforce and can't see what you're getting for it.
The renewal is coming, the bill keeps climbing, and no one can tell you what is earning its keep. You want the real numbers before you sign again. No BS. ​
You want AI running, but you have to make it secure.
The pressure for AI is real, but you run a regulated business, and bolting an agent onto a shaky foundation is a risk you will have to own. You need to know if it's even ready.
WHY FOUNDREE42?
We have nothing to sell you except the truth about your platform.
Most firms in the room are conflicted. The license vendor profits when you buy more. The big SI profits when the project bills more hours. We don't resell licenses, and we're not protecting an org we already sold you, so we're the one party free to recommend more Salesforce, less Salesforce, or a smarter version of exactly what you have.
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That freedom cuts both ways. When the right answer is more Salesforce, and often it is, you can trust it, because we had no reason to say it except that it's true. Independence means making sure what you invest in works, keeps working, and ties back to a number your business cares about.
Most firms in the room are conflicted. The license vendor profits when you buy more. The big SI profits when the project bills more hours. We don't resell licenses and we're not protecting a build we already sold you, so we're the one party free to recommend more Salesforce, less Salesforce, or a smarter version of exactly what you have.
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That freedom cuts both ways. When the right answer is more Salesforce, and often it is, you can trust it, because we had no reason to say it except that it's true. Independence isn't about using less of the platform. It's about making sure what you invest in actually works, and keeps working.
Independent by design
No license quota, no org to defend. The recommendation is the only thing we're paid for, so it's the only thing we optimize for. When we tell you to spend less, that's exactly what we mean.
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Senior operators only
The people you meet are the people who do the work. No pyramid, no junior bench learning on your budget. You get the person who has solved complex org challenges before, not the one being trained on you.
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Built for the hard part
The tangled, high-stakes, politically loaded work other firms route around is the work we take first. We get in, sort out the mess, and build the headless layer that should have been there to begin with, so any AI tool can sit on top when you're ready.
PROOF IS IN THE PROJECTS
What the work tangibly produces.
A few results from recent work. Client names withheld; the numbers aren't.
METAL DISTRIBUTION MANUFACTURING
$24M-$40M
in annual opportunity surfaced
A single strategic assessment, priced at $25K, identified $24M to $40M in annual opportunity trapped inside the client's existing platform investment. The front door paid for itself many times over before a line of the roadmap was built.
$1M+/yr
A large, heavily customized org under a mandate to cut Salesforce costs.
Foundree42 came in and surfaced a multi-million-dollar annual spend-reduction opportunity, plus a governed path to fund growth and adopt AI securely.
SALESFORCE REVIEW · AI READINESS
Delivered
Brought in at a Day-2 inflection point
The platform was live, but the value had stalled. We scoped the work, delivered exactly what we proposed, and left them with a clear path forward.
SALESFORCE ADVISORY
WHERE IT GOES FROM HERE
Clarity is step one. We're built to do the rest.
You don't want a report handed to you and a wave goodbye. Most firms stop at the assessment, or at go-live. We keep going, and we don't make you wait on a perfect foundation before AI shows up. We launch the first use case and fix what's blocking it in parallel, planned and prioritized. You go exactly as far as the problem needs, no further.
START HERE
Assess & diagnose
THEN
Design & roadmap
THEN
Build & expand
ONGOING
Sustain & optimize
We audit what's working, what's not, and where the gaps are. An evidence-based starting point, no assumptions.
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A prioritized roadmap tied to your commercial goals and a revenue number, not a feature list. The first AI use case runs alongside the foundation fixes it depends on. Governance built in for compliant AI.​
Senior-led delivery of new use cases, integrations, and automation on a headless layer, so any AI tool can sit on top. Architected to scale, not bolt-ons that need rebuilding.​
Ongoing managed services and platform health, including guardrails, curated data, and token costs kept in check. You grow, the platform keeps up, no ramp-up every time.
iNDEPENDENT, EVEN AS YOUR BUILDER
We recommend on evidence, with no org on the books, so the call is always yours to make. When the evidence says build, we've earned the right to be considered for it, on the same independent terms. The audit is complete on its own, and everything we produce is yours to take anywhere.
Senior-led and accountable for the outcome. We own the hard, decision-heavy parts of delivery and orchestrate the rest with our nearshore team and yours, so you get senior judgment on the work that needs it and sensible economics on the work that doesn't.
Senior from day one
The people who sell the work do the work. No large team, no long ramp-up, no junior bench learning on your budget. You get someone who has untangled this before.
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Outcomes, not activity
We don't bill you for motion. Every piece of work ties to a business goal and a number, and we show you when it moved.
Built to still make sense next year
Architected to evolve, not bolted on. What we build holds up as the business changes, rather than needing a rebuild in 18 months.
THE DIFFERENCE IS CLEAR
LET'S TALK
Tell us what's gone wrong.
We'll tell you straight if we can fix it.
Two ways to start. Both end with a clear next step.